This Is Wales Magazine for Visit Wales
We were very happy to work with Visit Wales—the Welsh Government's official tourism team—on the production of the latest issue of This Is Wales Magazine. Designed to promote Wales as a world-class destination, this high-profile publication required exceptional print quality, precision finishing and careful handling to reflect the nation’s cultural richness and global ambition. With that in mind, our objective was to ensure that every page of this magazine reinforced their message with impact, clarity and professionalism.
Visit Wales (Welsh: Croeso Cymru) is the Welsh Government's tourism team within the Department for Heritage, which promotes Welsh tourism and assists the tourism industry. Visit Wales plays a key role in supporting the Welsh tourism industry and driving economic and cultural prosperity. The mission of Visit Wales is to "maximize tourism's contribution to the economic, social and cultural prosperity of Wales"
Project Highlights
Flawless Colour Reproduction: The use of advanced litho printing ensured crisp typography and accurate, vibrant imagery—crucial for a publication focused on showcasing the visual identity of Wales.
Premium Paper Selection: The 130gsm Silk for internal pages provides excellent print contrast and smooth handling, while the 300gsm matt laminated cover adds a refined, tactile finish that protects and elevates the overall aesthetic.
Perfect Binding: This binding method allows for a clean, book-like spine and superior durability—ideal for a publication that must remain pristine across multiple uses and displays.
Why Quality Matters
This Is Wales is more than a magazine—it’s a national showcase. Every element, from paper texture to image clarity, reflects on the brand of Wales. High-quality printing is not just a service—it's a strategic tool for storytelling, engagement, and brand positioning. When promoting a nation, details matter.
If you're producing a publication that demands excellence, trust Spectrum Printing to bring your creative vision to life with precision, care, and expertise. Get in touch today to discuss your next editorial project.